You'll brand your web site, business and yourself by submitting
articles to e-zines. You could include your name, business
name, your credentials, web site address and e-mail address
in your resource box.
You will become known as an expert on the topics you
write about. This will give you and your business extra
credibility which will help you compete against your competition.
Your article might also be placed on the publisher's
home page. If they publish each issue on their home page
this will give you some extra exposure.
You might get extra exposure if the e-zine publisher
archives their e-zine on their site. People might want to
read the back issues before they make the decision to subscribe.
You will get free advertising. This will allow you to
spend your profits on other forms of advertising. You could
buy advertisements in other e-zines that don't publish your
articles.
You might get extra income from people wanting to hire
you to write other articles, books, or even ask to speak
at seminars. This is a great way to multiply your income.
You could allow e-zine publishers to publish your articles
in their free e-books. Since people give them away, your
advertising could multiply all over the internet.
You will get your article published all over the web
when you submit it to an e-zine publisher that has a free
content directory on their web site. They'll allow their
visitors to republish your article.
You'll gain people's trust. If they read your article
and like it, they won't be as hesitant to buy your product
or service. You will then be able to increase your profits.
You could get your article guaranteed to run in an e-zine.
You could agree to run one of their articles in your e-zine
if, in exchange, they run yours in their e-zine. It's a
win/win situation.
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