Is Your Market Already Saturated?
by Willie Crawford
Published on this site: July 12th, 2005 - See
more articles from this month...
I recently offered my ezine subscribers a free gift easily
worth over four hundred dollars. It was the free master resale
rights to 106 niche products (mostly PDF ebooks). Some of
these are products I'm actually selling from some of my websites
(or offering as bonuses with other products).
Several subscribers emailed to say that they'd seen some
of these products for sale on Ebay or other places. They questioned
the value of the free gift I offered, and wondered if the
market for these products is already saturated.
At Gary Halbert's recent Fusion Seminar, I brought up the
issue of market saturation. Mark Joyner, Michel Fortin, Gary
Halbert, and John Carlton - all world-class copywriters -
were quick to point out that market saturation is rare. It's
all a matter of how you define your market. Mark pointed out
to me that the segment of the market I was targeting was a
TINY fraction of my potential market.
Whether or not your market is saturated does depend upon
how you define your market. It also depends upon how you define
your product.
When Henry Ford first mass-produced the Model-T, he offered
it to the railroads. Viewing themselves as in the railroad
business rather than the transportation business, they weren't
interested in his vehicles. Now, many of those railroads are
out of business, and many times more goods and services are
moved by truck in the U.S. than by rail. If some of the railroad
owners had defined their markets differently, they could be
transportation tycoons now or perhaps dominate the trucking
industry.
Back to the simple niche ebooks that I offered my subscribers
as a free gift. Take a minute to check them out now at: http://WillieCrawford.com/free-niche-gift.html
I took many of these very same ebooks, packaged them as a
bonus with my own cookbook, and watched sales increase by
as much as $1400 in a single day. You can see how I bundled
those ebooks with my pre-existing product here: http://www.chitterlings.com/cookbook.html
I took some of these very SAME niche ebooks and bundled them
with another product. At the same time I tripled the price
on that
product. Sales increased 62%. You can see how I bundled these
same ebooks here: http://WriteACookbook.com
With the above 2 examples you can see that it's all about
how you "PACKAGE" or present an item rather than
how many others are offering it.
It's all about how you define your market and what segment
of the market you choose to compete in. For example, I refuse
to market most of my goods and services where you are competing
on the basis of price. Ebay shoppers are looking for a bargain.
Instead of offering the ebooks for a dollar or less, as many
Ebay sellers do, I bundled then with something I was selling
for $19.97, and then RAISED my price to $67.
Competing on the basis of price, with any product, is generally
a losing proposition. You have to sell a lot more of the item
to make the same amount of money. Since you have to deal with
more customers when you're competing on the basis of price,
you'll also have more customer service issues. Therefore,
you generally end up earning less per hour. Do you really
want to do that?
To answer the question, "Is Your Market Already Saturated?"
your answer will always be no if you market properly. Define
your market, and package your product so that it is UNIQUE.
Then you won't really have any direct competitors. It's ALL
about how you package the product. It's all about how you
present the item.
Now that you have the proper mindset, you should be able
to take any of your products that have just been "collecting
dust," repackage them, or revise your web copy and sell
them like hotcakes. It just takes a little brainstorming,
but I've just showed you how easy it can be.
Willie Crawford has been teaching Internet marketing
to others since 1997. Grab a free copy of his comprehensive
Internet marketing success course now at: http://WillieCrawford.com
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