Using Graphic Design on Your Website
by Andrew Eaton
Published on this site: July 15th, 2005 - See
more articles from this month...
Almost everything is available on the web. products, services,
e-books, software, audios, videos, membership sites, or newsletters.
Regardless of what you're promoting, there's a never-ending
supply of prospects and customers on the world-wide-web. Your
goal is to capture and turn those prospects into paying customers.
Perhaps the best avenue is by the use of graphics. Three
important sections of graphics that should be used for a compelling
website are
- header graphics
- product cover and
- background graphics.
Let's start at the top with the
- header graphics.
Without excellent quality header graphics it won't much
matter what's on the rest of the page. Here's why. Once
a prospect clicks on your site you've got approximately
8 seconds to convince him to continue with the information
you're providing. You only get one chance to make a dynamic
first impression.
- The next area is your product cover. No matter
what you're selling you should have a product cover. Even
if you're promoting services you should still have a graphic
image. People want to see what they are getting for their
money. There's no better way to do it than with a picture.
There's an old saying, " You can't judge a book by
its cover." Guess what? Most people do exactly that!
Their opinion is based upon a visual image. Even as you
read, your mind creates visual images of the perception
of the words. Make sure your product cover fits the bill.
Don't sell this area short!
- The last area is background graphics. Most people
will spend very little time considering the background graphics
for their website. This can be a major mistake. Properly
crafting the background will have subliminal, almost magical
effects on the overall potential of the entire website.
It's like the glue that pulls every other aspect of the
site into a uniform, well functioning profit-making machine.
This area is the major play in helping to create the overall
flow and unity to your site. Again, don't sell it short!
In the creation of each 3 areas of your graphics special
consideration should be given to the overall theme of your
site. The theme will help with continuity of branding and
marketing. Today, the Internet surfer is often bombarded with
look-alike products and services. Your key to a successful
website lies in being faster, more imaginative, and more unique
to get your prospect fired up. Simply put, you must stand
out from the crowd. The theme of your site will help you do
just that. This is not to say every aspect of your graphics
should look alike. Far from it! Each area should however,
complement the work of the other.
Color, size, tone, relativity, and uniqueness are all important
attributes to consider when designing your graphics.
Andy Eaton is one of the most sought after graphic
designers on the web, not only does he create quality graphics,
but he also teaches you how to create them step by step in
his video membership site, Right now you can get access to
some FREE quality videos by signing up to his action packed
ezine Visit
http://www.graphicsecretsexposed.com/ezine
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