Use reverse psychology on your banner ads. You could
tell people not to click on your banner ad. For example
"Don't Click Here If You Are Comfortable With Your
Looks"
Make your banner ad words as attractive as possible.
Use words like ultimate, powerful, sizzling, hot, etc. Your
words should relate and highlight your total offer.
Offer a discount offer on your banner ad. People are
always looking for good deals. You could offer a percentage
discount, dollar discount, buy one get one free discount,
etc.
Use a testimonial on your banner ad. This'll give people
proof they aren't wasting their time clicking on your banner
ad. The testimonial should include enough information so
they understand the offer.
You could have a famous and respectable person on your
banner ad representing your product, web site or service.
People will click because they'll trust them over you.
Use a strong guarantee on your banner ad. You could include
the guarantee as a headline for your offer. It could read
double or triple your money back guarantee, lifetime your
money back guarantee, etc.
Tell people to click on your banner ad. Newbies to the
internet may net even know they can click on banners. Just
having the phrase "click here" on your banner
will increase your clickthroughs.
You could advertise a trial or sample offer. This will
tell people there is no risk or obligation if they click
on your banner ad and try out your product or service.
Tell people the major benefit of your product, web site
or service on your banner ad. It could be benefits like
make money, lose weight, increase energy, save money, save
time, etc.
You could advertise a free offer on your banner ad. People
love free stuff. The freebie should relate to your target
audience. If the freebie is attractive to them they will
click.
David Riewe, "Not Only Will I Give You the Secret
Blueprint that I Use to Make Six-Figures Per Year Online,
I'll Also Provide You with the Products, Resources and Services
Needed to Do It Yourself!" http://www.push-button-online-income.com/pbi