So You Want to be a "Google Advertising Professional"
by Merle
Published on this site: July 16th, 2005 - See
more articles from this month...
If you consider yourself a Google Adwords Expert and handle
your own or other Adwords accounts for clients you may want
to become a "Google Advertising Professional". What?
You didn't know there was such a thing? Well, there is, but
it does come with certain requirements in order to be eligible.
First off you'll need to have at least one Adwords account
for at least 90 days before applying. You must also have a
minimum spend in that 90 day term of at least 1,000.00 for
your account or those that you manage for others. Last but
not least you'll need to register and pass the "Google
Advertising Exam". There's no cost to sign up for the
program but the test cost $50.00 and if you don't pass it
the first time, it will run you 50.00 each and every time
you need to retake it.
Once you sign up for the program you'll be given access to
something called "My Client Center". If you already
have a personal account it will be automatically upgraded.
This will act as your "master account" and allows
you to handle multiple accounts all from one interface with
a single login. If needed you can "link" and "unlink"
client accounts you'll be managing and can also alter your
personal settings.
Once accounts are linked both you and your customer will
have access to their account. You can update their campaigns,
manage account tasks, view billing summary history information
and more. As a manager of someone's account you won't have
access to their proprietary information such as credit card
and other personal details.
You'll also be given access to Google's Learning Center"
which has free web based lessons and quizzes, many in Flash,
that you can use to practice for the big exam. Once you feel
you're ready you can register to take the exam.
The exam itself covers both basic and advanced topics with
a little over 100 questions. You'll get 1.5 hours to complete
it and must get 75% or better to pass it. If you flunk the
first time you can take it again, up to 2X a month. Your "qualified
title" will expire one year after the date that you pass
the exam.
So what type of person or organization might benefit from
certification? Search Engine Marketers, Search Engine Optimizers,
Web Designers, Marketing Consultants, anyone who would like
to offer Adwords Management services to their clients.
Once you pass the exam you'll be recognized as an "Adwords
Professional" and given a professional logo to put on
your website to advertise your new found knowledge to the
public. You'll need to read the fine print as the logo does
come with some very strict guidelines as far as usage.
If you think you've got what it takes to become a member
of this elite group why not take the chance to prove your
in depth knowledge and understanding of Google's Adwords Program
by stepping up to the challenge.
Pay Per Click advertising isn't going away anytime soon so
if you've been looking to expand your services into this market,
here's your chance.
To learn more go to http://www.tinyurl.com/9rxbh
or visit Google's Learning Center at http://www.google.com/adwords/learningcenter/
"Must Have Marketing Resources" by Merle
is loaded with VALUABLE online resources you need to know
about, when it comes to running your web business. Get your
copy now at http://mcebook.mcpromotions.com
|
