How to save money on the Adwords network
by Steve Cash
Published on this site: July 18th, 2005 - See
more articles from this month...
Over the years I have had many accounts with Adwords, spending
a small fortune with the Adwords service. So naturally I have
picked up many cost saving tricks. I am aware that most people
feel Adwords costs too much and delivers little results, this
is completely untrue. Adwords is a service that is here to
help us, so I have written this article to help web developers
make the most out of the service.
- Set your currency
First and foremost, select the currency of which you locally
trade in. You may think its wise to start your Adwords account
in USD, but if you do not live in the USA you may get a
shock when you find how much you have been charged.
- Use negative keywords
You are using the Adwords service to generate website traffic,
so obviously you want the right traffic to generate revenue.
Start by using negative keywords for people whom you do
not want to click on your advert, the best place to start
is the keyword "free". As I doubt you want to
waste money on traffic that will not generate revenue.
- Make a strict daily budget
Make sure you have set out a daily budget, Adwords generally
advise a way out of proportion budget. After all most new
Adwords customers have no idea how effective the advertising
will be. Do not start off with a bang, your pocket will
feel it.
Just as important as the budget, be careful with the CPC
rate. I advise you to start with a low number, each click
soon adds up very quickly. I actually found that by lowering
my CPC rate by 50% I doubled my visitor count.
- Check those clicks!
One of the most talked about problem with Adwords is, click
fraud. There are two main types of click fraud: the first
is when any one starts clicking away at your advertisements
trying to waste your money. It is very hard to stop this
kind of fraud, if you are a victim stop your ads and file
a report to Google ASAP.
The second main issue is now that google allows Web Developers
to earn money off their websites by placing ads (Adsense)
.some Web Developers try to cheat the system by clicking on
their ads as much as possible. The best way to stop this kind
of fraud is check your page log, Adwords allow you to block
out websites that you do not want your advert to be placed
on.
Adwords does not have many protections against Click fraud,
although they do disable Adsense accounts who cheat. Google
are very hesitant to refund the victims, if at all. Reports
tell many organisations are actually suing Google to get their
money back, so be careful.
In this article I have illustrated some of the most beneficial
ways to save money when advertising with Adwords. My main
advice to you is, do not go crazy with your spending. You
may not see the results you are after, it does take a while
to get to know Adwords. I have had many successful ad campaigns
using the Adwords network. However I do advise to look around,
with the ever growing popularity of MSN search you may actually
find it much more affordable.
Steve is the owner and operator for Private Mail Services.
http://www.private-services.com
We endeavour to keep your personal life totally safe and private.
http://www.private-services.com
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