The Surprising Secret of a "Lone Wolf" Who's Sold Over $25.7 Million Worth of Products

by Dan Lok

Published on this site: July 22th, 2005 - See more articles from this month

For the past month now, you've been hearing me "Rant" about all kinds of different business and marketing topics.

Well today, I'm doing something a little different.

Rather than rant, I want to RAVE: about a person and a process.

But first, let me tell you a quick story about myself and about:

My Mentor - Mr. "X"

"Dan, this letter is a piece of crap! Re-write itagain!"

I can still hear the sharp commands of my demanding mentor, coach and eventual friend Mr. X as he shredded the sales letter it had taken me two painstaking weeks to create and tossed it into the trashcan!

Do you know how I responded to his insulting comment?

I did what I was told. And do you want to know why?

Because being insulted, ridiculed, and treated like pond scum was a price I was willing to pay to learn from a man who I considered to be a genius in business and marketing.

Who is Mr. X? Well, obviously I've been asked to preserve his anonymity, but I can tell you this:

This gentleman was (and still is) a veteran world-class copywriting 'commando'. He's the magic behind some of the hottest, and most notoriously profitable sales letters and ads ever to be unleashed onto the market.

Mr. X was the most successful person I ever knew financially independent and at the "peak" of his career. But more importantly, he was the happiest guy I had seen in my life.

He was the person I wanted to be my mentor and I was ready to suffer any unpleasantness just so that I could learn from him.

Before I started working with Mr. X, I had read all the books, listened to all the tapes and attended far too many seminars with too many phony baloney gurus.

I knew that the good information (and the bad) that I had accumulated was a road map, but I also knew that I needed something more.

I needed an experienced "guide."

In my search for superior specialized knowledge I discovered the secret of what all successful people had in common: they had a guru someone who knew all the ins-and-outs through personal experience.

I realized that nothing could replace the first hand-teachings of someone who had made it!

And I also realized that I didn't need to reinvent the wheel to supercharge my career and line my pockets with money.

What I did need was to latch onto someone who had already gotten where I wanted to be: at the highest level of business success.

I needed a personal mentor!

I wanted a teacher who could pass on his (or her) wealth of experience to me. I required someone who would not only instruct me, but share insights, ideas, and methods of success in business (or anything else).

In short, I wanted someone who would hold back nothing. Someone who could help me to focus on what my goals really were.

That is exactly what I found in outspoken, forthright Mr. X. I leaned about copywriting, marketing and the world from my mentor.

The knowledge I gained became the basis for my philosophy of business and of life, in general.

My mentoring "success story" resulted in my getting into a profitable career in copywriting and starting many other successful business adventures.

So do you really need a mentor? Let me answer that question like this:

I firmly believe that the guiding hand of an experienced mentor can really make the difference between just making it and making it BIG.

I count myself among the fortunate in that I had just such a person's guidance, consultation and hands-on training to put me on the fast track to financial success.

To become a top-flight business professional, specialized knowledge must be your priority. So the question you should be asking is "What steps can I take to accelerate my journey?"

Confucius said, "All journeys begin with the first step."

Your first step a mentor.

If you really want success in your chosen field of endeavor, find the best mentor, coach or consultant you can, and respect that person for his or her priceless knowledge, knowledge that will accelerate your learning experience and increase your likelihood of success.



Dan Lok is known as "The World's #1 Website Conversion Expert", with a proven track record of selling over $25.7 million dollars of merchandise and services. Dan has resuscitated copy that was previously in "critical condition" and helped his clients to double and triple their conversion rates. some as much as 417%! More than 200 websites have been "Lok-ed" and loaded for Internet action. Go to: http://www.WebsiteConversionExpert.com