How a woman with a tiny PR firm became the #1 firm in the eyes of Google...

by Laura L. Link

Published on this site: July 28th, 2005 - See more articles from this month

Executive Overview

So, like many businesses, you've already invested in a comprehensive brand and communications strategy. And you've decided to roll that strategy out to the internet, where potential prospects abound. You've got a good brand-building address, a well-designed site which speaks to your leadership position and you've adhered to many of the principles for creating a positive user experience.

So where's all this traffic and new business you thought would be heading your way any nanosecond? If all you wanted was a vanity site, for people who already knew about your company, you could stop now and be done with it. But as the owner of a tiny PR firm, I knew I wanted my site (and my client's sites) to help get the word out. Not only that, I felt a professional and leadership responsibility
to do so. Initially embarrassed and frustrated by my low ranking, I simply decided not to quit until I had made it into Google's Top Ten.

The Problem in Focus

Search Google, Yahoo and your favorite search engine for the terms people use to find companies like yours. Search your company name. Search your CEO's name. If you don't see them on page one for each of those searches, keep reading.

This report suggests ways to optimize and improve search engine results without much hassle. We won't bother with placement advice, or secret clues to improve your search engine keywords relative to existing leaders. After all, consistently high keyword ranking relies on real informational content. Not tricks. All you need to do is to be real and let the web know about it.

The Reality

The whole point of Search Engine Optimization is to raise web visitor counts by ranking very high in the results of searches of the primary keywords individuals use to find businesses like yours. For far too many webmasters, this comparative ranking is usually a struggle to identify and properly utilize the best keywords, instead of a struggle to deliver a better product than your competition. So it's no wonder search engine marketing is the hottest thing in the marketing world, showing 214% growth over the past two years, according to Tom Dahm at BridgePose.com. He explains that search engine marketing was the sizzle in Google's successful IPO and the power behind Yahoo's four straight quarters of profitability. Can you get that top 10 ranking for your chosen keywords with every single major search engine and directory? The answer is: Yes. But bear in mind that, by definition, only ten sites can be in the top 10 at any given time. The effort to stay in the top 10 is often beyond reason when done traditionally. Part of the problem is that URL ranking results change week-to-week due to competition, so maintaining a top ranking the hard way requires constant keywords monitoring and information rework. Search Engine Optimization never rests, much like your competition.

As I studied the highest ranking sites, I began to see some similarities. When I discovered how I could harness these methods for my own site, I began to see my own ranking get higher and higher. The more I improved upon what came to be known around the office as "The Content Project," the #1 position became my #1 goal. Within weeks, I was there.

The Solution

What began as an exercise for myself is now the best, most cost-effective way for even the smallest of businesses to maximize their website investment and truly harness the power of the world wide web. Strategy Link has developed an easy system to make you and your CEO look great while increasing your corporate visibility exponentially. This proven system allows companies that are PR wary or budget constrained to take a relatively small step into the world of public relations that will reap giant rewards.

The Content Project helps you document your expertise, your relevance and your product offerings. Now, business owners and webmasters have an easy, inexpensive way to direct more people and links to their website, while at the same time giving the media and customers a fresh reason to take interest in their company, product or service. So, while you are doing the real work of your business , serving clients well and bolstering your reputation as an expert, the little internet bots are crawling around and finding links to your site in ezines, Google news and websites everywhere. For those who've been searching for more substance in their approach to increasing traffic, you can do what I did and increase your ranking, without advertising, courtesy of The Content Project.

The Proof

How can we say the system is proven? Just type in "Jacksonville Public Relations" or "Jacksonville publicity" into the Google search engine. You'll see that Strategy Link is the first PR firm listed and the only firm on the first page. We accomplished this with no advertising, just our system.



Laura Link, a seasoned communications consultant and business writer, has spent the past 18 years practicing her craft on behalf of a diverse roster of clients and is accredited by the Public Relations Society of America. Based in North Florida, she offers private counsel to individual clients and conducts business community workshops designed for companies experiencing specific communications challenges. But Laura's experience and command of the principles of savvy public relations planning would mean little.if they weren't backed by her focused enthusiasm and rock-steady patience as she schools clients in how to get maximum mileage out of every initiative. She and her team bring a wealth of tools and creativity to their campaigns. www.strategylinkpr.com. 904.396-7281. [email protected]