Consumers buy because the want to experience the benefits
of the product or service you have to offer. Evoke those
feeling that your clients will experience once they have
the product in their hands and you've made a sale. It isn't
until after the sale that they want to justify the purchase.
Prepare them with the logical aspects of the purchase before
they get the after-the-sale-blues.
Apply The 80/20 Advertising Principal
You never want to put yourself out on a limb when you are
experimenting with the market. That could spell disaster!
Keep 80 percent of your advertising budget working tried
and true methods, while you mine for gold with the remaining
20 percent.
Go For Dynamic Small Ads
Do you need to cut advertising expenses? You'll be happy
to know that cutting down on the size of an ad doesn't mean
you'll be trimming your profits as well! Bigger isn't always
better. Think about this small ads have less potential for
distracting your readers from the main point. That could
be the blessing in disguise you've been looking for.
Market With Postcards
Postcards are personal, quick to read, and make an impact.
Compare them to other advertisements you receive in the
mail If you're like me, you probably don't even know what
they look like. When I identify them as
advertisements, I automatically pitch them without opening
the envelope. Postcards carry high-impact messages, and
guarantee a 100 percent level of consumer exposure.
Call To Action
The call to action is one of the most important parts of
your advertising copy. Don't wimp out on it! Spend time
combining words and phrases to get the one with just the
right impact. Remember, you're trying to get the reader
out of his chair ready to buy. It'll take a stimulating
sales copy to do the trick.
Surprise, Surprise!
We all like surprises. Keep one on the back burner, ready
to present near the end of a sale. You'll be sweetening
the deal, and your prospective buyer will be pleased!
Send a Thank You
Have you ever received a personal thank you from a place
of business after you purchased a product? Hey, it makes
you feel appreciated. The impact of a hand-written or personalize
thank you lasts long after the newness of the product wears
off. The next time you head out to buy yeah, you'll be going
back!
Allyn has spent over 24 years helping businesses like
yours find new customers and increase sales to current customers.
Allyn is a marketing and sales fanatic, providing measurable
marketing solutions that drive huge results for small-to mid-size
business clients. Allyn works personally with clients to design
and deliver off-line and on-line direct marketing strategies
that focus on metrics and measurable results. You can learn
more about Allyn Cutts at http://www.AllynCutts.com
and you can call 610.437.4106 between 10 AM and 4 PM Eastern
Time Tuesdays and Thursdays
