How Internet Marketeres Can Create Their Own Powerful NicheEven
in an Over-Crowded Industry!
by Jeremy M. Hoover
Published on this site: August 4th, 2005 - See
more articles from this month
For some reason, people who look to the internet to make
more money or start their own online business are drawn to
the internet marketing or home business industries. Ironically, these marketers (and I was one of
them!) become affiliates for "make money from home"
products, or buy reprint rights for the same, and thus try
to sell something they have no experience in.
Sooner or later, new internet marketers will hear from an
established "guru" that they should stay away from
the internet marketing niche. Instead, they should find a "niche" they are interested in-for example,
baseball-and focus their marketing efforts on that niche.
The reason given by the gurus is that the internet marketing
niche is already overcrowded, and "newbies" are
going to have a hard time cracking that niche. (Of course,
these "gurus" also encourage you to buy their products,
because they will help you become a better marketer.)
While I agree that the internet marketing and home business
industry is overcrowded, and while I do not think it is a
niche at all, but a large overarching concept, I think it is still possible to carve out a niche
within this concept for yourself. This is true, if for no
other reason than there will always be new people coming online
looking for ways to make money online. Why shouldn't you be
the one to reach them? For myself, I found many other "money-making"
websites before I found the gurus' websites.
So how do you carve a niche for yourself in this industry?
For starters, brainstorm all the different aspects (niches)
of internet marketing and home business. To get a list begun,
here are a few: traffic generation, lead generation, web copywriting,
autoresponder follow-up, product creation.
Here is a battle plan for creating your own niche.
- Think hard about the products you affiliate with. Are
they centered around one niche, like traffic generation?
If you have too many products, whittle them down to a few
you will focus on.
- Build a website or an autoresponder series around your
niche, and make sure it will establish you as knowledgeable
in your chosen niche.
- Drive traffic to your new niche website.
The best way to accomplish 2) and 3) is by writing articles
and submitting them (and including them in your autoresponder
series). Instead of writing about all aspects of internet
marketing or home business, you specialize in traffic generation
(for example) and become known as someone who is very knowledgeable
about traffic generation. Build your business around this
niche.
Jeremy M. Hoover is an online freelance writer who
specializes in writing articles for website owners to use
to establish themselves as experts, and to promote with. If
you need articles, contact Jeremy through his site, www.jhooverwebcopy.com.
Read more marketing articles by Jeremy at his marketing blog,
www.jhooverwebcopy.blogspot.com
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