Un-Common Sense Search Engine Optimization Strategies
by Kerry Emrich
Published on this site: August 4th, 2005 - See
more articles from this month
Want to reach the top of Google for your niche, or keyword
phrases? Don't let it cause you stress or anxiety, simple
read on.
Google, MSN, and Yahoo all use their own formulas to calculate
the relevance of your pages, but here are a few common factors
to guarantee you will rank above those not using them.
Start analyzing your pages today, don't forget to resubmit
the changes when you are done, and the traffic will start
to flow.
- Keyword Density
You should strive to obtain a keyword density in the 3.5
to 7 percent range for each of your pages. Do not overuse
your keywords on the same page, instead simply use related
keywords.
- Keyword Phrase Choices
A single keyword is almost impossible to rank high for,
so you should shoot for lower demand phrases. Overture lists
the keyword "coffee" as being searched 370820
times per month. The keyword coffee has a huge amount of
competition, but a keyword phrase such as "coffee club"
is only searched 1813 times. Of course ranking number one
for coffee would be fantastic, but ranking well for many
lower demand keywords should be an important part of search
engine optimization strategies.
- Original Content
Google will tend to penalize sites offering the same content
resulting in lower ranking for all sites. Think about all
the sites you have seen promoting the same resale rights
product. They all have the same sales page. The best thing
you could do is to simply rewrite the sales letter and submit
that page to the search engines. This is an incredibly important
Search Engine Optimization tip. Try to work in related words
and phrases not just the top keywords.
- Proper Linking
Make sure all your links use proper text. How many times
have you seen "click here to visit" on a website?
Simply changing the link text will cause your page to rank
higher in all the search engines. You can also choose related
phrases for link text.
- Repeat Keywords and Phrases
Always make sure that your selected keywords and phrases
appear several times in each of your paragraphs. Try to
add related keywords and phrases to help boost your SEO.
Do not get involved with keyword stuffing (repeating the
same keywords over and over), and make sure to leave some
space between keyword occurrences (once every second or
third line)
- Stay Current
Visit SEO news sites to stay current with the latest trends.
The engines are always changing their strategies and formulas
so it is a good idea to read the latest news at least once
a week. A great place to start is http://www.seo-buzz.com
- Alt Tags
When adding a photo or picture to your pages you should
always add relevant keywords to the alt tags. This helps
to boost your page rank with little work.
Taking the time to review your site, make the necessary changes,
and staying current on the latest trends in SEO will help
ensure that you achieve a top ranking site for your chosen
keywords and key phrases.
Kerry Emrich, the author is a internet research specialist
with an interest in hypnosis. For info about self hypnosis
mp3 files visit us http://www.fear-
phobia.com/self-hypnosis-mp3 and for keyword research
related information at http://www.keyword-track.com/category/keyword-research/
|
