Pick a schedule that is right for you, and stick to it.
Your subscribers will become used to hearing from you, and
you'll be able to gain their trust and business.
Don't make your free bonus easily accessible to your
new subscribers.
For example, if you offer a free bonus ebook, let your new
subscribers get your link for downloading your ebook in
your welcome email.
If you make your subscribers wait for their first issue
or worse never give them their bonus, you'll lose their
trust and they'll quickly unsubscribe from your ezine.
Don't let your subscribers get to know you.
Include a publisher's or editor's note in every issue so
that your subscribers will be able to learn more about you.
By doing this, you'll be able to easily connect with your
readers and sell more of your products because your subscribers
will see you as a "real person."
Don't provide valuable content.
Brand yourself as an expert in your field by writing articles
on your ezine's chosen topic.
You could also publish free to reprint articles, write product
reviews, or you could provide your readers with marketing
or promotional resources that you use and recommend.
Send too many solo ads.
Differentiate your ezine from other publications by not
bombarding your subscribers with solo mailings.
Only send a solo mailing once or twice a month to promote
your special sale or your new product offering.
Ken's articles on ezine publishing have been published
in numerous ezines and web sites all over the net. For more
articles and resources that will help you to get started publishing
your own successful ezine, visit Ken today at: http://www.ezinepublishers.net
