Strategies are strategies. Dismiss for a moment from your
mind what some people are saying about Bill Gates's offensive
practices he used to transform himself from a small business
entrepreneur to a titan in the business world. There are yet
honest-to-goodness strategies we can glean from his sleeves.
We can study, learn from them and possibly apply them in our
own home based business. Upon this premise that this article
was written.
Strategy of Bill Gates - Have a Vision:
At the outset, I will lay down the results of my research
on one secret strategy of Bill Gates. He used the same strategy
to jump-start his small business to today's business behemoth.
Based on my research, the strategy of Bill Gates is grounded
upon the following:
"Have a VISION of what you want to achieve and hold on
to that vision come wrath or high water."
His vision was: "A Personal Computer on every desk."
By the way, I didn't want to use the grammatically correct
expression "come hell or high water" - for personal
reason - so excuse my grammatical preference. Anyway, let's
go back to our subject. When you have a vision, you can make
the impossible possible.
Almost everybody is familiar about how once upon a time the
small business entrepreneur Bill Gates secured mighty IBM's
contract to supply the latter's operating system. When he
was negotiating with the IBM people, he had no operating system
as yet. He was able to buy a Disk Operating System or DOS
for $50 thousand. In the end, he got the contract. Why?
Bill Gates was guided by his vision - that every desk all
over the world should have a computer on it. This vision enabled
him to provide IBM with a DOS operating system and have control
over it including to whom he wanted it sold to.
Beginning Entrepreneur:
Before he became an entrepreneur, Bill Gates had nurtured
the vision that software will one day rule the world. During
high school he spent many late nights with friend Paul Allen
tinkering with the school's computer system.
He dropped out of college after completing his junior year
at Harvard. Instead, he and his bosom friend Paul Allen set
up a small business - a software company - in far away New
Mexico. This move was in accordance with his vision.
His vision became clearer as he moved from a total newbie
to one with a small business to keep. His vision was clothed
in clearer terms, as he negotiated the DOS deal with IBM.
Better late than never:
Bill Gates's company ultimately became the leader in the software
arena. During the first half of the 1990's - 1993 to be exact
- he was among the last of the software titans to acknowledge
the future significance of the Internet.
But once he did realize that indeed Internet was the wave
of the future, he had the tenacity to reshape his vision.
His vision retained its old flavor - that is, software dominance
in commerce, industry and in every field. It was rehashed
in his own words as follows:
"In the years ahead, the Internet will have an even more
profound effect on the way we work, live and learn . this
technology will be one of the key cultural and economic forces
of the early 21st century."
At this moment in time, Bill Gates is guided by the vision
that the Internet is the wave of the present and the foreseeable
future.
Lessons Learned:
You can learn from Bill Gates by having your own vision for
your small business. Lay down this vision in your mind. Then
put it into writing. Read your vision everyday while at work
in your small corner of the house. Your vision could be as
short-term as the following:
"To make my web site land within the top five of Google
when people search for the keywords 'home based business,'"
or
"$200,000 earning this year from Google Adsense,"or
"To enrich the content of my web site using the theme
'scrap book making.'"
Do not limit yourself to short-term vision. Aim for the long-term.
A five to ten years period would suffice. Technology may change
but your vision will essentially be the same. You may refine
it if deemed necessary, like incorporating the effect of technological
changes - as Bill Gates did.
Your Share of the Pie:
Everybody - from Bill Gates down to your netpreneur friend
- has recognized the tremendous role of the Internet in business
developments.
Some of the more immediate pressing concerns you should
consider at this stage concerning your home based business
are the following:
General preference for digital transactions by clients.
For example, as a beginning Internet entrepreneur you should
meet your clients' demands who favor the use of online payment
system.
At this juncture, I would like to refer you to my web site
at www.InternetMarketingLearningCenter.com
which offers free learning stuff on Internet marketing and
home based business. One category being tackled in the web
site is the online payment system. You may read online news
and keep yourself abreast of the best software companion
for your small business.
Choose products that are preferred by people at this
time when the Internet is dominating people's lives. It
has been determined that information products and web shopping
are favored by most consumers. Information products include
your very own ebooks and "how-to" manuals.
Make it your aim that your products are cheap, very useful,
and the best among the rest of competing products. This
applies most especially to shopping products. For your own
digital products, you have the advantage of pricing them
according to your own estimation.
You as the author of your own digital product determines
the price level. It is no wonder why gurus like Jay Abraham,
Jim Daniels and the late Corey Rudl have become so wealthy
from selling their own digital pieces.
As for these three, they will be among the titans that we
will tackle in future issues of this series.
Rick Tanzo is the webmaster of the InternetMarketingLearningCenter.com
Visit his web site today to discover the simple, fast and
easy way to learn Internet marketing and home based business.
The site offers free downloads and guide to some of the best
deals online. http://www.internetmarketinglearningcenter.com
