Design your web site to be a targeted resource center.
Choose one subject and build on it. You'll gain repeat visitors
that are interested in that topic.
Offer something that is really free. If people go to
your site and what you said was free really isn't, you'll
lose their trust and they won't buy anything.
Add a chat room or message board to your web site. People
want to interact with other people that have they same interests
as them.
Entice people to link to your web site by giving them
something free in return. This'll increase your ranking
in some search engines.
Trigger your reader's emotions in your ad copy. Example,
if you sell a book on gambling tips, tell them the feelings
they'll get when they win money.
Make sure your site looks good in all browsers. You could
be losing sales because it looks distorted in some web browsers.
Increase your sales by e-mailing full page ads to your
e-zine subscribers. Remember to tell people before they
subscribe or they may consider it spam.
Ask people questions in your ad copy that make them think
about their problems. For example: Do you want to be free
of your debts?
Magnify the size of your prospects problem in your ad;
show how your product can solve it. The bigger the problem,
the more sales you'll have.
Invest a percentage of your profits right back into your
business. Spend it on marketing, product improvement, customer
service, advertising, etc.
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