Stand Out from Your Competition
by Leva Duell
Published on this site: August 16th, 2005 - See
more articles from this month
Attract your audience with a benefit that is different from
everyone else. What is your distinct advantage? What separates
you from your competition? What is distinctive about your
offer?
Visiting competing web sites will give you ideas about content,
design, and features you may need for your web site. Then,
develop a web site and sales materials that stand out and
distinguish you from them.
Answer these questions to help you formulate your uniqueness.
- Why should prospects buy from you instead of your competitors?
- What are the most important benefits or results your
customers will achieve from your products or services?
- What do you do better than anyone else? Do you possess
hard-to-find or specialized expertise?
- Do you offer a free consultation, initial visit, analysis,
or better advice?
- What makes your products or services better, unique,
or more desirable than your competitors?
- Do you have the lowest prices or the highest quality
products in your industry?
- Do you provide the fastest service, the strongest guarantee,
longest hours, or better follow up?
- Do you keep customers informed with newsletters or information
hotlines?
Determine what makes your business unique. Then you can emphasize
your uniqueness to make your web site and sales materials
stand out and set you apart from your competition.
Leva Duell, Looking for typing work at home? Start
a secretarial business. The Secretarial-Business-in-a-Box
provides instant tools you need to start and run a successful
secretarial service. Free articles and business start-up newsletter
at http://www.startasecretarialbusiness.com
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