How your online writing business can generate loads of
free traffic and clients from articles
by Christopher Kyalo
Published on this site: August 17th, 2005 - See
more articles from this month
The biggest challenge facing any online writer today is how
to generate enough traffic and leads for his writing business
to succeed.
It is even sadder if the writer chooses to spend money establishing
their business. By the time the writing business owner is
through with paying to establish their new business, there
is hardly any cash left for the most important task that has
to be undertaken by every brand new enterprise, which is advertising
to generate leads and ultimately badly needed customers and
clients for the new freelance writing business to take off.
And even if the online business entrepreneur were to have
a generous advertising budget for their brand new writing
business, most of the initial efforts would mostly end up
being a waste. This is because in most cases the entrepreneur
will not know enough about the business at this stage.
The answer to both situations is posting free articles all
over the net with a well written resource box that has all
the information to help lead loads of traffic to your site.
Posting articles has taught me a lot about what works and
what does not work. I must admit that it continues to be both
an entertaining as well as a highly profitable experience
for me. And it can be for any online business entrepreneur.
All it requires is that you ensure that you install a meter
on your web site or blog to carefully track the traffic that
you are attracting with your articles.
Then you must really be prepared to test and test and test
again. Even when you start to experience some minor successes
with your articles, that is in fact the time you should increase
the number of tests you are carrying out with your free articles
marketing campaign.
Tests teach you a lot and with each new test you introduce,
you learn something new and valuable that you can use to improve
your business even more.
And what is more, when you have found a way to build up your
opt-in email list as you go along (this can easily be done
by offering some valuable information or e-course available
only via email) you will actually be growing your client data
base. Growing the list of your prospects and clients whom
you can email regular updates to later is extremely important.
A critical skill you require to successfully build your opt-in
email list is that of being able to compile a good resource
box that will get action from readers that come across your
article. Learn how to do this from a very informative article
I've written on the subject available at the following link
http://marketingurhomebiz.blogspot.com/2005/05/your-article-resource-box-will-kill-or.html
It is important to ensure that your articles are both interesting
and useful to your target market. Avoid any sales letter-approach
here. In fact the more you sound like an expert genuinely
out to help, the more successful your articles marketing campaign
will be.
You can of course find loads of valuable information on how
to write articles, even if you are not a writer and where
to post them, by visiting my writer's blog
at http://100grandonlinewriters.blogspot.com
Christopher Kyalo earns a good living writing online.
Visit his writer' blog at http://100grandonlinewriters.blogspot.com
or email him at [email protected]
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