Proven Techniques for Building a Responsive List
by Diane Hughes
Published on this site: August 19th, 2005 - See
more articles from this month
We've all heard those who have Internet business-success stories
proclaim, "Nothing will make you as much money as building
a responsive list!" The trouble is, most people won't
let you in on their secrets for building these goldmines.
In reality, it isn't all that hard to do.
I'll be the first to break the silence. Below you'll find
the proven techniques you need for building a responsive list.
In step-by-step format, you'll see exactly what actions to
take - and in which order - to develop a subscriber base you
can generate revenue from for years to come!
- Find Out What Your Subscribers Want
One of the biggest mistakes I see people make when trying
to build a list is to not understand their subscribers.
Once you've decided what topic your newsletter will revolve
around, take time to interact with your prospective subscribers.
Ask them what they want to read about. Find out where they
are struggling. Research their needs diligently. This is
the only way you'll be sure to provide what your subscribers
really want.
One great idea is to use www.surveymonkey.com
to conduct a survey. Ask several questions in order to find
out as much as you can about your subscribers (or future
subscribers). These questions might include:
- Are you male or female?
- What is your occupation?
- How long have you [been in business, owned a pet,
designed stained glass windows, or whatever relates
to the topic of your ezine]?
- What are the three areas you struggle most with in
regard to [the topic of your ezine]?
- What information have you been searching for, but
been unable to find?
- What article topics would you like to see in [name
of your ezine]?
And any others you can think of.
- Have Something Of Value To Offer
Once you've gotten the information you need from your subscribers,
don't waste it! Use the information to offer something of
value.
Did you find from your survey that most of your subscribers
are professional women with children who are interested
in timesaving tips? Then give them tips! Not worn out, everyday,
ordinary tips. Take the time to create or research innovative
tips designed specifically to help professional women with
children live more productive and stress-free lives.
If you deliver a newsletter that's disappointing in the
eyes of your readers, you'll soon find your subscriber base
will dwindle down to nothing, so go all out!
- Promote, Promote, Promote!
Yes, you'll want to put subscription boxes throughout your
own website to drive subscribers to your list. But don't
stop there. There are virtually TONS of ezine directories
and ezine announcement lists online that can dramatically
increase your number of subscribers.
Here's a short list. You can quickly search any search engine
to find more ezine directories.
http://www.ezinelocater.com
http://www.ezinehub.com/add.html
http://www.lifestylespub.com
http://www.ezinesplus.com
http://www.e-zinez.com
http://www.inkpot.com/zines/
http://www.ideamarketers.com
http://www.list-a-day.com
http://www.zinos.com
- Be A Dependable Resource
Word of mouth spreads quickly about newsletters and ezines
that actually offer solid, dependable content and resources.
Make sure you are one of them!
With each issue, take time to do your best work yet. Offer
original articles or new reprints (not articles that are
months old) plus resources that you have checked out yourself
and approve of. Your subscribers will soon develop a sense
of trust and loyalty and will repay you for your time by
buying from you.
A final word of caution: DON'T endorse every new ebook,
software product, or affiliate program that comes down the
pike. Be selective. Remember, once your subscribers realize
what an honest and true publisher you are, they'll gladly
trust your opinions, purchase those products you selectively
recommend, and refer your ezine to others they know.
Diane C. Hughes ProBizTips.com
FREE Report: Amazingly Simple (Yet Super Powerful) Ways To
Skyrocket Your Sales And Build Your Business Into A Tower
of Profits! http://madmarketer.com/diane
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