Key Aspects of a Successful Network Marketing Program
by Kirk Bannerman
Published on this site: August 24th, 2005 - See
more articles from this month
The world of network marketing has many aspects, but promotion,
persistence, and patience are three key elements which are
vital to achieving successful results in a network marketingprogram.
PROMOTION is the lifeblood of network marketing. Whether
you are using online methods or offline methods, or a combination
of both, you must constantly strive to get your offering in
front of a targeted audience.
There are thousands of published sources that deal with specific
methods of network marketing (both online and offline), but
the key point to be made here is that you must have an active
promotion campaign designed to bring in a steady stream of
new prospective downline members.
PERSISTENCE is a key element in network marketing success.
You've gotta "just keep on keepin' on", even though
frustation levels can be quite high at times.
After you have been at it a while, and have a downline large
enough to provide reasonably accurate statistics, you will
probably find that about 95% of your downline members are
dormant and do nothing at all. Its easy to get down in the
dumps or take it personally when you encounter so many "do
nothing" people.
Therefore, it is really important work with and actively
support the 5% or so that are serious about participating.
And clearly, an active and effective promotion campaign will
continue to bring in increasing numbers of potential participants
so that while 5% is small on a percentage basis, it can still
be a sizeable amount from a pure numbers standpoint.
PATIENCE is vital. You can expect that it will take about
a year before the awsome power of geometric growth kicks in.
A classic illustration of geometric growth is the frequently
used penny-a-day example.
If you save one penny on the first day, and double it every
successive day, (day two you have 2 pennies and day three
you have 4 pennies, and so on) how much will you have at the
end of 30 days? The answer, to the astonishment of many, is
$5,368,708! Amazing, but true.
Its a sad statistic that most network marketers fail and
it is often traceable to the fact that they did not exhibit
enough persistence and patience to continue constantly promoting
their business for the year or so that is required for success.
Network marketers that stick with it for a year or more often
end up becoming the proverbial "heavy hitters".
In closing, I would like to encourage you to increase your
chances of becoming a successful network marketer by always
keeping a clear focus on "the three P's" of Promotion,
Persistence, and Patience.
Kirk Bannerman operates a successful home based business
and coaches others seeking to start their own home based business.
Visit his website at
Legitimate Home Based Business for more details
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