Why You Should Outsource Your Business Writing
Projects
by DJ Nelson
Published on this site: January 3rd, 2006 - See
more articles from this month
Just because you are not a writer, it doesn’t mean that
your business has to suffer. Instead of pulling out hairs
over that business manual or press release you could outsource
your project to a writing professional.
What is outsourcing?
Outsourcing or contracting is when you obtain a company or
individual (outside of your organization) to complete a task
or series of tasks.
Why should you outsource your writing projects?
- You want great results - Writing great copy is
a skill that everyone does not possess. Why give your business
a mediocre image when you can have a high quality one? When
you outsource your writing projects, you are handing your
project to someone who is skilled.
- You don’t have time to learn how to write great
copy - You have to check your email, go to meetings,
plan the budget, meet with clients, shop for supplies; do
you really have time to write content? When you outsource
your writing project, you simply make a phone call (or send
an email) and you no longer have to worry about completing
the task.
- You don’t have the resources to hire an employee
- Hiring employees can get expensive. Not only do you have
to have office space, a computer, and other supplies; but
you also have to pay for taxes, medical expenses, vacation
time, workers comp and other operating costs. When you outsource
you save money by eliminating the expenses that come with
employees.
- You don’t like to write - If you wanted to
be a writer, you’d be in a different profession. Why
suffer through writing documents when your time could be
used tending to an aspect of business you enjoy. When you
outsource you are enabling someone who loves writing to
complete the task. And who would you rather trust? An employee
who would rather be doing something else or a professional
who loves what they are doing?
What kind of writing projects can be outsourced?
Just about any writing that you need done can be outsourced.
This includes press releases, web copy, web content, brochures,
manuals, presentations, handbooks, flyers, sales letters,
ezines and more.
Suggestions for outsourcing:
A true professional will invest in their own website and domain
name as opposed to using free hosting. This shows that they
are dedicated to their craft and it’s not just a hobby.
A true professional has a portfolio (either online or off)
and they will be more than willing to show you examples of
their previous work.
A true professional will ask you questions. Frequently companies
who are new to outsourcing don’t quite understand that
they have to be somewhat involved in the process. Someone
who delivers high quality work understands that they cannot
guess what you want.
A true professional values their worth and can prove why they
are worth the price. It will be quite easy for you to find
a contractor who charges less than minimum wage. However,
you must keep in mind that you get what you pay for. If you
are
expecting high quality work, you are going to have to pay
for it.
Run a more productive business by outsourcing your writing
project. DJ Nelson is a Corporate Writer & Marketing
Specialist. Visit http://www.Donyell.com
for work samples and more information.
|
