How to Make More Sales by Using Humor
by Dessy Oundian
Published on this site: January 6th, 2006 - See
more articles from this month
If you are a salesperson doing a PowerPoint presentation or
you simply have to talk in front of a large group of people,
then you know how hard it is to get your ideas across. Here
is one trick I've learned the hard way that will help you
and will make your job a whole lot easier!
Use humor! Use humor!! Use humor!!! (...as you see, I like
repeating)
Humor will put your clients/listeners/readers at ease and
will help break the ice as well as set a tone with the audience
that helps to loosen everyone up a little. Everybody (from
Donald Trump and Bill Gates to John Doe) loves to laugh and
disconnect for a little from this, otherwise, overly serious
world.
If you have a natural talent for humor, then go for it -
make your own routine, but keep it relatively simple and try
not to overdo it. If you feel uncertain what to do, use the
services of professional humorists who can help you! Humor
will make a presentation much easier to listen to and much
more fun for you to create and present it.
All different types of humor work best in different situations.
Some speakers always start with a joke, or tell a funny story
in the beginning of their speech to break the ice.
But not everyone has a talent for telling a joke or a funny
story right. There are too many examples of bad stand up comics...Relax!
There is an easier way!
Use cartoons! They are perfect to communicate your thoughts
and your message, and have proven to be one of the best marketing
tools. A recent New Yorker survey shows that newspaper readers
typically check the cartoons out first before reading the
actual articles.
Cartoons are great, because they will deliver your message
at a first glance. A good cartoon can attract your clients'
attention and make it easier for you to do the rest!
Where do you get cartoons? Probably one of the best online
sources is eToon.com (http://www.etoon.com),
a cartoon licensing company created by Vlad Kolarov (http://www.evlad.com),
a professional cartoonist with over 27 years experience. At
eToon.com you can select from tens of thousands of cartoons
and get licenses for multiple purposes.
Doing it is extremely easy. You can search for a cartoon
by topic, keyword or author. After choosing the best cartoon
for you, you can find out how much it will cost to license
it, pay for it with a credit card and then you can download
it.
The licensing fees are quite reasonable for most businesses
and individuals. For example, you can download and use a cartoon
in a PowerPoint presentation for only $35!
There are, of course, occasions when you can not find a suitable
cartoon...No problem! Just email a cartoonist for a custom
made one. Vlad Kolarov can make a custom cartoon for you in
usually 24 hours. The cost, of course, is a bit higher, but
it is definitely worth it! (You can email Vlad here: http://www.evlad.com/contact-info
Cartoons work great not only for presentations, but in
other ways too, such as:
- Advertising: Many Fortune 1000 companies (from
Coca Cola to Volkswagen) use cartoons in their ads. There
is a reason why!
- Email Campaigns: Cartoons are fun and they will
grab your clients' attention
- Company Newsletters: If you want your employees
to really read your newsletters, give them something fun!
- Training Manuals: a fun way to break up the often
boring training sessions. Cartoons provide grait visual
aid and reinforce important information by making it easy
to remember.
- Fax Cover Sheets: fax cover sheets beg for a good
cartoon!
- Websites & Intranets: give your clients/employees
a great reason to check in on all your company information
too.
All in all, cartoons are an original, extremely effective
way of marketing and delivering across important messages
to your clients and prospects. They make you stand out from
the crowd and your business a success.
Dessy Oundian is a Publisher and Online Marketer. http://www.2articles.com
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