Increase Market Visibility and Revenues With One Simple
Strategy
by Kathleen Gage
Published on this site: January 10th, 2006 - See
more articles from this month
Are you looking for ways to gain visibility, reach potential
customers and provide a great service for your existing customers
while increasing revenues? Do limited funds prevent you from
doing this?
Regardless of whether you are a start up business or well
established, you can increase your visibility and revenues
with very little cash outlay for marketing by offering complimentary
seminars and workshops.
Let's say you have very little, if any, money to market a
seminar. No problem. You can either offer the presentation
at your place of business or at a free locale. Most libraries
offer use of rooms at no cost and as a service to their community.
Pick a topic that ties into your business message. For example,
say you are a chiropractor. You could do a workshop on stress
management. Put together a 30 – 60 minute presentation.
Design a flyer announcing the free presentation. Distribute
them to everyone you know. Ask others to hand out flyers for
you. Post flyers in areas that will generate interest such
as bulletin boards in bookstores, health food stores, your
waiting room, etc. Send out a press release and PSA.
You can require people to pre-register. Online is perfect
in that you can capture their contact information and put
it right into a database for future promotions and specials.
On the day of your presentation, make sure you have something
you can give attendees explaining your services. You may want
to have a discount coupon you give to everyone who attends.
Additionally, you can provide a small learning guide that
they can take notes on. Make sure your contact information
is on anything you hand out.
At the end of the presentation, have people fill out an evaluation
form that not only will allow them to give you honest feedback
about the presentation it will allow you to capture their
contact information. Those who attended your workshop are
great prospects rather then the dreaded cold leads people
seem to fear so much.
This strategy is one the most cost effective way to begin
an ongoing process of marketing and promotions for any business
on a limited budget. It is also effective for well-established
businesses.
In addition to gaining visibility for your company, you are
providing a valuable service to your clients which equates
to a win/win all the way around.
Kathleen Gage is an award winning keynote speaker,
author and business advisor specializing in marketing and
promotions. Register for the free teleconference – How
to Become a Six Figure Speaker at http://www.streetsmartsmarketing.com
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