Throw Away Your Business Cards
by BIG Mike McDaniel
Published on this site: January 10th, 2006 - See
more articles from this month
In the Northwest Airlines Terminal building at the Detroit
Metropolitan Airport, a clever worker has patched the terrazzo
floor. Since I am not there every day (although it seems like
it the traveling I do), I don't know the reason for the patch.
But nonetheless, it is a patch. You can see it 12 gates away.
The workmanship is fine and perhaps in time it will age and
blend with the floor around it some. A patch was probably
the right choice, given the hundreds of thousands of square feet of floor to replace to make it all
the same. So I give 'em that. Too expensive to replace the
whole floor, so patch it and make it a really good patch.
But I can't abide by their tightwad that spends an hour carefully
marking out the email address on a stack of business cards
and painstakingly pencilling in the new address. Yuk!
What's it gonna cost to buy a new box of cards? Not much,
but even if it was really expensive, I venture to predict
the negative impression of the "mark-out,pencil-in" change will cost more than a new box of cards
in future business.
Would you opt for any medical anything in a hospital that
used duck tape to hold on a broken door handle? Of course
not. The fix on the cheap route doesn't work for people in
business, especially if they need to make a favorable impression.
Business cards are like that. They can make, or break, the
impression you and your business make.
If one itty bitty snippet of information on your card changes,
the cards are obsolete and should be pitched and new ones
printed, pronto. There is no excuse for keeping old cards
around. I read a chapter in a book someone had written that
listed 29 things to do with outdated business cards. One of
them was to glue them together and give them to Gramma so
she could prop up the kitchen table and get her New Testament
back.
A crisp, clean, professional looking business card printed
on white glossy stock, with no errors or changes is the best
foot you can put forward in your business.
To learn more about how to make your business card the most
powerful tool in your marketing arsenal, visit http://bigideasgroup.com/html/business_cards.html
http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow with promotions,
special reports, mastermind groups, seminars and consulting.
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