Business Cards 101 - Size and Color
by BIG Mike McDaniel
Published on this site: January 16th, 2006 - See
more articles from this month
If you do all your business on-line and never confront a customer
or prospect face to face. You may not need a business card.
On the other hand, your business card can be your most versatile
marketing tool. Working very hard to convey far more than
your name and a telephone number.
Here are some things to think about before you order more
cards.
You want the person who gets your card to remember you and
call you when there is a chance to do business. If your card
doesn't fit in a standard card case, or hangs over the edges
of a rubber band stack of cards, it may not be saved.
I got a card shaped like a basketball once. No way to put
it in a book with slots for cards. It wouldn't fit in the
electronic card scanner so if I wanted the info in my database,
I would have to type it all in by hand. Not only that, it
bent over the edge when I put it in the stack with others
(I have several stacks of cards, all with rubber bands holding them together). Nifty first
impression, but I questioned the wisdom of saving it at all
when if didn't fit any of my standards.
Someone gave me a metal card. Looked like a skinny credit
card. It clanked on the desk when I dropped it. I found out
later it cost the guy a buck each to hand them out. I guess I must have passed the money test.
Almost everyone I know has a black business card from someone,
with gold letters. I wonder if the person handing them out
also has a den full of Elvis pictures on velvet bought from
the guy with the truck at the busy intersection.
Now there are phone cards with a business card printed on
the back. Use up the free minutes and what happens to the
card? Trash, I bet. It'll cost at least a buck to hand out
cards like that
A business card is your mini billboard. You want people to
be impressed, to remember, and to keep it.
A crisp, clean, professional looking business card printed
on white glossy stock is still the best for most applications.
To learn more about how to make your business card the most
powerful tool in your marketing arsenal, visit http://bigideasgroup.com/html/business_cards.html
http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow with promotions,
special reports, mastermind groups, seminars and consulting. Subscribe to "BIG Ideas
for Small Business" Newsletter MailTo:[email protected]
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