Business Card Boo Boos
by BIG Mike McDaniel
Published on this site: January 25th, 2006 - See
more articles from this month
Your business card can be your most powerful advertising
and marketing tool. Get your card into the hands of people
who can do business with you and profit is sure to follow.
The little card is often taken for granted and not given
the thought it deserves. Since it plays such a big role in
the impression you make, it, and you, should not make mistakes.
Here are some common business card mistakes
- Printing them yourself.
It's not much cheaper and it looks like you did it at home,
no matter what kind of printer you use. All it is, is faster.
- Not carrying them with you.
Pocket, coat, briefcase or purse, you should have a number
of fresh, clean cards ready to distribute. And you should
be able to get your hands on one quickly and easily.
- Searching all over for them.
You should be able to "whip one out" without digging
out your wallet and thumbing through pics of the kids, or
plunging to the bottom of your purse past the hair spray.
"Let's see, I've got one here somewhere, no, that's
a card I got yesterday, no, that's my kid's picture, here
it is, no, that's not it either.." You should be able
to quick draw your card faster than an old west gunslinger.
- Saving a buck with the magic marker.
Blotting out a changed phone number, address or email and
hand writing in, or worse, cutting up computer labels with
the new information is bush league. Yet, every day, some
hapless wannabe loses a sale by acting like Donald Duck's
Uncle.
- Handing them out recklessly.
The exchange (business relations are two-way) of cards comes
after some degree of conversation. Beware the boob walking
about the room handing out his card like Santa's gifts at
the lodge meeting.
- No system for retrieval.
Once you get 'em back to the office, you must have a system
to find and use the information when you need it. Customers
and prospects should go into your computer without delay.
The others require some thought. Develop a system to store
them so you can find them again. (hint: think categories!)What
about that one from the guy with one blue eye and one brown?
To learn more about how to make your business card the most
powerful tool in your marketing arsenal, visit
http://bigideasgroup.com/html/business_cards.html
http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow with promotions,
special reports, mastermind groups, seminars and consulting. Subscribe to "BIG Ideas
for Small Business" Newsletter MailTo:[email protected]
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