The Power of Benefits in Today's Market
by Ali Rodriguez
Published on this site: January 25th, 2006 - See
more articles from this month
As we go through life wondering "What's in it for us?"
Perhaps a better question becomes: What's in it for Them?
Interesting, isn't it? This kind of question makes you think
outside the box and prompts you to look at your products and
services from a completely different angle.
When selling a service or product, think in terms of:
- What problems are you solving?
- What needs are you fulfilling?
- How are your clients "benefiting" by having
you and your products or services in their lives?!
As long as you see yourself, your products and your services,
as a global benefit to the rest of the human race, you will
never have to think of "selling" your products,
nor explaining what you do, ever again. It's all about the
Benefits!
Next time you get ready to think of what you are selling,
think of this: What's in it for Them?
Better yet: What's in it for Humanity?
"Together we create a Vision for your Business and your
Life."
Ali came to the United States as a child, after the
Castro-Cuban-Communist revolution took over the Island. She
is an avid world traveler, multi-cultural and multi-lingual coach, with a unique understanding of
diversity and cultural needs. Ali is a creative problem-solver
and a big thinker. Subscribe to her free monthly email newsletter,
"Vision for Success" at her web site http://www.visionforsuccess.biz
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