Does Your Business Card Have an Ad on the Back?
by BIG Mike McDaniel
Published on this site: January 31st, 2006 - See
more articles from this month
You stand out from the crowd when your business card is a
professional marketing piece, both sides. Nothing on the back
is wasted space. You paid for it, you should use it.
Use the back of your card to expand and reaffirm your selling
sentence (which should be prominent on the front of your card).
Use the space on the back to amplify the aspects of the selling
sentence you put on the front. You do have a statement that
clarifies what you do (selling sentence) on the front, right?
You can use the back of your card to explain the high points
of your business, quote happy customers or list the products
you offer. If you quote, be sure to get permission. Implied permission is when you use a sentence
with quotes around it and no attribution.
No need to fill the back edge to edge, but put something
there that will work for you. Judicious use of white space
front and back is the mark of a professional. Ever notice
the isles in an expensive store are wider than Wal-Mart?
Find a way to work your name into what you put on the back.
The back is an ad for you, a mobile marketing piece. Without
your name there, the close is lost. Don't repeat anything
else from the front, but be sure your name is on both sides.
Another clever idea is to print the back of the card with
enough space for you to give your prospect your direct number
or your private 800 number by hand writing it in the space
on the back.
"Here, let me give you my private number" indicates
in not so subtle tones not everyone gets that number or you
would have printed it on there for all to see. The chance of that card making it back to the prospect's desk
are 10 times better than a ho hum card.
If you use color on the front, the back can be done in black
and white. Information is usually presented in black and white.
Nice physiological touch, and less expensive, too.
Business cards with nothing on the back are wasted opportunities
to sell.
To learn more about how to make your business card the most
powerful tool in your marketing arsenal, visit http://BigIdeasGroup/html/business_cards.html
http://BIGIdeasGroup.com
BIG Mike is a Business Consultant and Professional
Speaker. His BIG Ideas Group helps business grow with promotions,
special reports, mastermind
groups, seminars and consulting. Subscribe to "BIG Ideas
for Small Business" Newsletter MailTo:[email protected]
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