The World is Your Playground: A Guide to International
Investing
by Asif Suria
Published on this site: January 31st, 2006 - See
more articles from this month

Over the last few years, while US markets were recovering
from the bursting of the dot-com bubble, the economies of
India and China were booming. Compared to the Dow Jones Industrial
Average's dismal loss of 0.6% in 2005, India's BSE index gained
42.3%, the Japanese Nikkei Index gained 40.24%, and Germany's
DAX 30 gained 28%. While US drivers continue to face rising
oil prices that shot gasoline prices over the $3/gallon mark
in many parts of the country, gas is cheaper than water in
Venezuela (10 to 15 cents per gallon) sparking a boom in auto
sales there. This may be very surprising news to investors
in auto stocks such as Ford and GM, who watched their investments
implode to barely half their value in 2005.
Traditionally, financial advisors have advocated for holding
15-20% of one's overall portfolio in international stocks.
There seems to have been a change in this sentiment recently,
with some advisors recommending that as much as 50% of a portfolio
be held in international stocks. Fear could be driving this
trend. Fear that the real estate bubble might burst (the median price
of a home in San Francisco/San Mateo is now around $750,000);
that huge budget deficits could push the value of the US dollar
over the proverbial cliff; of the long term effects of rising
inflation and missing out on opportunities in emerging markets
around the world.
Why Invest Internationally?
There are three main reasons why international investments
should form a big part of your investing strategy. International
investing can
- Serve as a hedge against your domestic portfolio of stocks
and bonds. Hedging is often considered a big and mysterious
word, but in the world of personal investing it boils down
to something as simple as protection. International stocks
may offer protection against a falling US market, protection
against a plummeting dollar or protection against inflation.
If protection against a declining US dollar is the objective,
then care should be taken not to invest in markets (like
China's) whose currencies are still pegged to the US dollar.
- Reduce overall risk through diversification on an international
scale, by lessening the chances that local catastrophes
or recessions might wipe out a large part of your portfolio.
- Provide a much larger pool of companies to pick from.
If you feel that the pharmaceutical industry is likely to
do well over the next few years but do not like the growth
prospects of domestic companies like Merck (Ticker: MRK)
or Pfizer (Ticker: PFE), you might choose to invest in Switzerland's
Novartis (Ticker: NVS) or Israel's Teva Pharmaceuticals
(Ticker: TEVA) instead.
How Can You Invest Internationally?
Make use of any of these three instruments that you have
at your disposal.
- Multinational Corporations:
Many of the brands you know and love are also brands that
are known and loved by citizens of dozens of countries.
Johnson's Baby Soap, Colgate Toothpaste and Gillette are
brands that are recognized all over the world and the companies
that own these brands derive a large portion of their income
from operations in other countries. For example, Johnson
& Johnson (Ticker: JNJ), Colgate Palmolive (Ticker:
CL) and Procter & Gamble (Ticker: PG) generate more
that 50% of their income outside the United States. Even
Ford, which is facing tremendous pressure domestically and
losing market share to Toyota and Honda, grew its sales
in China by over 46% in 2005.
- American Depository Receipts (ADR):
ADRs are actually international stocks that are quoted on
the US stock exchanges like the Nasdaq or NYSE. Large American
brokers, like JPMorgan, usually facilitate this process.
Commonly known and widely held ADRs include Nokia (Ticker:
NOK) and Sony (Ticker: SNE). If you really like Panasonic
TVs and think that the company could greatly benefit from
the explosion in sales of flat panel HDTVs, you could easily
buy the ADR of its parent company Matsushita Electric (Ticker:
MC) in the same way you would buy a domestic stock like Dell. In most instances
ADRs quote very close to the price of the stock in its domestic
market, but in some instances it could quote at a premium
to the value of the actual stock. To determine the premium
associated with an ADR, obtain the price at which the stock
quotes in its local market (Yahoo Finance is a good source)
and convert it into US dollars. The difference between this
amount and the price of the ADR is the premium you are paying
for the ADR.
When I bought the ADR for Wipro Technologies (Ticker: WIT),
one of the largest technology companies in India, the ADR
was trading at a premium of almost 25%. In another instance,
when I purchased the ADR for Tata Motors (Ticker: TTM),
a large automobile company based in India, the ADR was trading
at a value very close to the value of the underlying stock.
Both these ADRs have provided outstanding returns over the
last few months. Sometimes each ADR may represent a fraction
of the underlying stock or, in some instances, two or more
shares of the underlying stock. This should be verified
first before determining the premium associated with the
ADR, if any. A quick glance at the SINLetter Model Portfolio
http://www.sinletter.com/portfolio.aspx
will make it clear just how big a part international stocks
play in my overall investing strategy.
- Exchange Traded Funds (ETF):
For those of you who would prefer not to invest in individual
stocks and/or have a more conservative investment strategy,
ETFs could help provide the necessary international exposure.
Exchange Traded Funds are like mutual funds, with one small
difference. They can be bought and sold at any time like
a regular stock from your brokerage account. ETFs also have
very low expense ratios and hence provide an ideal low-cost
vehicle for diversification. Investors who are interested in diversifying internationally
can easily do so by buying an ETF, such as the iShares MSCI
Brazil Index (Ticker: EWZ), which tracks Brazil's Bovestpa
Index. On the other side of the globe, Japan (emerging from
a 15-year recession), is now showing signs of recovery.
If you feel that there is still a potential upside to the
Japanese market after the 40.24% run-up in 2005, you could easily invest in Japan
through the ETF iShares MSCI Japan Index (Ticker: EWJ) which
tracks the Japanese Nikkei index.
International investing has its risks but, if done right,
it can serve as a balance, and reduce the risk of a portfolio
that exclusively holds domestic stocks, bonds and mutual funds.
Using the Internet and the vast number of free news services
to keep informed about events around the globe, the world
can easily become your investing playground.

Asif Suria is the editor of the free investment newsletter
called SINLetter
(Suria Investment Newsletter). Find out which of his picks
is up over 75% in less than 3 months at http://www.SINLetter.com
and subscribe to receive his free investment newsletter every month by email.

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