How to Market Without a Website
by Kirsten Hawkins
Published on this site: January 31st, 2006 - See
more articles from this month
Despite what internet marketing “gurus” tell you,
you do not need to have a website to be successful in internet
marketing.
You do need some basic tools, but a website is not one of
them.
Sure, a website is helpful, especially as a content management
tool, and even more so if you sell your own products. But
if you are an affiliate marketer, you don’t need your
own site.
For affiliate marketing, there is really only one tool you
need (other than internet access and email): an autoresponder.
You need a good autoresponder that will let you broadcast
messages to the list that you will build. Most free autoresponder
programs will not let you do this, so you need to invest about
$20 per month in a good autoresponder. This will be the best
investment you ever make in your business. And, since autoresponder
programs are affiliate programs themselves, you can promote
your autoresponder program and eventually have it pay for itself.
If you get a headache thinking about HTML, and “coding”
your website gives you cramps, here is a simple marketing
system that will promote your affiliate program without your
own website:
- The marketing system is to establish yourself as an expert
on the products you are promoting. You do this by creating
content: first, by posting in forums and submitting articles
to article directories, second, by running your own ezine
or newsletter, and third, by personally contacting ezine
owners and offering your article for publication in their ezine.
- You promote your affiliate product or program in the
resource box at the end of your article. Write a brief description
of who you are, what you do, and how readers can learn more.
For more detail, see my resource box at the end of the article.
- The secret to promoting your affiliate product is to
promote it via your autoresponder. Since you have written
a content article about what you are promoting, you have
probably whetted the appetite for more information. So ask
for the sale! If you wrote an article on dog grooming, write
something like, “For more fr.ee tips on grooming your
dog, send a blank email to [email protected].”
- In your autoresponder, write a couple more tips, and
then a sentence that refers your readers to your affiliate
program.
- Not only have you promoted your product for a very low
cost (only the cost of your autoresponder), but you have
collected names that you can market to again and again.
These names also become your list for your newsletter.
- Write a new article every week, and continue sending
it to your list and article directories, and continue posting
in forums. In no time you will have a nice list, and nice
profits coming in, all without your own website!
Kirsten Hawkins is an online marketing specialist
from Nashville, TN. Visit
http://www.pageranksite.com/
for more great online marketing tips and webmaster resources.
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