How to Advertise to Your opt-in Newsletter List, for Maximum
Profit
by Cathy Qazalbash
Published on this site: March 1st, 2006 - See
more articles from this month
Your opt-in or business list is the most valuable asset to
your business. Your subscribers have made a positive decision
to voluntary subscribe to your free newsletter. Subscribers
to your newsletter are potential customers for you and deserve
to be treated like the VIPs they are. Before advertising to
them in the
form of Solos and other ads in your newsletter, keep a few
points in mind:
Create trust -credibility
Do not over advertise
Do opinion Polls/surveys to find what subscribers like
Target your advertising
- Create trust -credibility: Good content in your
newsletter will do this. Info articles and tips are the
main source of content. If possible use either freshly written
articles or write your own. Tips are always popular, small
jokes and sayings are often used to lighten up the newsletter.
All these things will help your readers enjoy their newsletter
and when you publish a good quality newsletter it will boost
your credibility and create trust with your subscribers.
- Do not over advertise: This is a common mistake
with publishers a little advertising in the newsletter and
not too many Solos will make your readers more responsive
and less likely to unsubscribe. Too many ads in the newsletter
and sending too many Solos will cut down your subscribers
and less people will actually read your ads.
- Opinion polls and surveys are useful for finding
out what your subscribers are interested in. Make these
short and simple and always respond to those who take the
trouble to fill them out. Surveys are a very valuable way
of keeping in touch with your readers and builds rapport.
This means you can advertise what they need and get a better
response, and sales.
- Targeting your ads. Advertise according to your
topic. For instance if you are a marketing home business
newsletter try to keep your ads in this topic, do not advertise
gardening things. Your readers will expect to be offered
tools, products and services specifically designed to help
them in their businesses.
Fine-Tune Your Advertising to Ensure Success
Advertising your business is more than putting out a few
ads and hoping for the best. Your advertising campaign needs
constant testing and monitoring, to ensure success. Here are
some of the ways you can do this.
Monitoring (tracking)
Testing
Researching publications
Keeping Records
- Monitoring: It is critical to your advertising
campaign to monitor and track all your ads. In this way
you can tell exactly which ones are working and those that
that are failing. This will save you a lot of time and money.
Here is a good ad tracker http://www.adminder.com/go.cgi?id=cathyayb
- Testing: Testing ads will ensure you have the best
ad for your market, Split test 2 classifieds 1st, then take
the best performer and expand into a Solo. You will save
money by testing cheaper ads before you send out expensive
Solos.
- Researching publications: When advertising in publications
do your research before placing your ad. Subscribe to the
ezine/newsletter and see what sort of readers they are targeting.
You will be able to assess this by the type of ads they
run on a regular basis, and the articles they publish. Check
out the amount of ads and how many are in the publication
(less ads equals better response)
- Keeping Records: Note which ezines were successful
and the ones that produced little or no results. Bigger
lists are not always better. Record and note all your ad
results. You can use excell for this as it provides columns,
which are easy to use. Note where you advertised, how much
they cost size of list, and what success if any you had
with the publication. Do not expect stunning results from
a publication, that will rarely happen but even if you get
a small response repeat the ad for at least 3-4 times, to
properly assess the results.
When you fine tune your advertising you will get the maximum
"bang for your buck." You will continue to improve
your campaign and build your successful business. Not all
advertising will work and you may have only small results
at 1st but always continue to advertise products/services
and you will build your business and expand your clientele.
Keep these points in mind and you will ensure your maximum
response to your advertising and even some sales from your
readers. Your newsletter is a business tool and your subscribers
will expect some advertising. However remember your subscribers
are not just dollar bills and should never feel you are using
them. The old cliché "look after your subscribers
and they will look after you," holds true for your advertising
as well as your newsletter.
Cathy Qazalbash © Cathy is an experienced freelance
writer/copywriter and publisher of the A-Y-B free marketing
newsletter
http://advertise-your-business.com
http://copywriting-for-websites.com
http://a1-newsletters.com
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