3 Steps to Getting Highly Motivated Prospects or
Customers
by Nick Bramble
Published on this site: March 7th, 2006 - See
more articles from this month
With the many ways to advertise, it is easy to sometimes be
in a rush to just get something out somewhere. But, no matter
where you plan to advertise, there are several basic fundamentals
that will help create advertisements that are effective and
profitable. Here are three that will get you headed in the
right direction.
- First on the check list is; is your unique selling
position (USP) clear and provoking?
You need to find out what makes your business different
from that of your competitors. From that, you can develop
a strategy based on the strengths or even weaknesses of
those differences. Actually, good marketers identify strengths,
weaknesses, opportunities and threats (SWOTs) and develop
their strategy from those factors. Here is an example of
a USP that stems from a companies weakness:
"We're not #1, so we work harder to get the job
done."
In this example, a weakness was used to let customers know
that they will do what it takes to get the job done. Customers
know that they are not #1 so the service and pricing will
be competitive.
Having a USP is extremely important in setting you apart
from your competitors. It is what gets you into the minds
and eventually the wallets of your customers and prospects.
- Effective Headings and Ad Copy
In developing effective headings and ad copy, it is essential
to live by the adage, Attention, Interest, Desire, and Action.
Better know as "AIDA."
This simply means that you grab the attention of the prospect
or customer with an compelling headline or graphic, you
keep them reading with an interesting ad copy which creates
a desire and ends with a powerful call to action .
When developing "AIDA" it is important to keep
in mind that all purchases revolve around basic human wants
and they fall into two categories; the desire to gain, and
the desire to avoid lose. The latter which is usually the
most effective. This is an entire article in itself, but
if you focus on those two principals, you will be on your
way to an effective ad campaign.
- It doesn't matter what you say if your not saying
it in the right place.
Just as important as what you say, is where you say it.
Where and when you place your ads will have a tremendous
effect on the results of those ads. Knowing little facts,
such as, the following will give you a much more effective
campaign:
- Full page ads get better response on the right hand
pages.
- Larger ads work better than smaller ads.
- If placing smaller ads, they are generate more response
if lower on the page and closer to the outer margins.
- In direct mail, buyers are more responsive to mailings
received mid-week than on Mondays, Fridays, or weekends.
- Seminars and lectures work better during the second
and thirds weeks of the month.
Those are just a few simple facts that will create better
response for you. Being a student and learning all the intricate
details of advertising will be time well spent in regards
to the success of your campaigns.
Ok, so those three simple steps will help you create more
effective and more profitable advertising campaigns. Advertising
can be costly if the little details are not given proper attention
, but highly profitable if you do your homework and create
the most compelling ad and place it at the right time and
place.
Nick Bramble has been marketing home business programs
successfully for 8 years. He enjoys spending time helping
others learn to work from home and realize their financial dreams. For more information on Nick
and his success, please visit: http://www.nickbramble.com
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