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Press Release Writing Tips
by Diana Barnum
Published on this site: June 12th, 2006 - See more
articles from this month
A press release is an announcement of a newsworthy item that is issued
to journalists and other media representatives. And it is a document that
is generally formatted in a basic manner across the publishing industry
for quick, efficient handing across the board of your news by media professionals.
With regards to the basics of press release writing, here are seven
basic elements that every press release should contain:
- For Immediate Release: These words should appear in the upper
left-hand margin and you should capitalize every letter.
- Contact Information: Insert this after the release statement
above and list the contact information of the company spokesperson.
- Headline: This should be written after the contact information.
- Dateline: List the city of origin for your press release.
- Lead Paragraph: The first paragraph needs to grab the reader's
attention and should contain the relevant information to your message
such as the five W's (who, what, when, where, why).
- Text: Next comes the main body of your press release where
your message should develop fully.
- Last Paragraph: Make sure to alert the reading audience where
to turn for more information; i.e. a postal address, phone number and
website link. Plus offer something free for them; a report, newsletter
or other gift.
To learn what's hot and what's not in your particular industry, check
out PRWeb(r) at PRWeb.com for current press releases. No need to re-invent
the wheel. See what's working there and treat the information as a general
guideline for your own news format and presentation.
You can also head to Content Propulsion Lab. It's the place for "Do
It Yourself" companies who would love the benefits of a high-end
Public Relations firm but lack the budgets, online at http://www.ContentLabInfo.com
, a Division of Content Desk,
available at http://www.ContentDeskInfo.com
Diana Barnum, president of Moving Ahead Communications. Get
tons of freebies, tips and help at http://OhioHelpGroup.com
or call: (614) 529-9459. Freebies section at http://presssuccess.com/bookstore
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