Are You Selling Lettuce or Oil?

by Roy Miller

Published on this site: June 16th, 2006 - See more articles from this month

Do you know what the typical profit margin is in the grocery business? Roughly 1-3%. That's virtually nothing. I call it "lettuce money".

Grocery stores hope to make it up on volume.

They have to sell lots and lots of stuff every single day in order to turn a profit at all. The margins so low because lettuce is all over the place. It's relatively easy to get. That makes it cheap.

Now, how do you like the price of gasoline lately? Crude oil is extremely tough to get. There's a limited supply that appears to be getting more limited every day. It's tough to extract it from the ground, tough to refine into products and expensive to transport. Oil is expensive because the supply is how and the demand is high.

That's the resale rights "silver bullet". Actually, is the silver bullet for any product. If you want to maximize your profits, you need something in high demand, but in low supply.

In a word, you want scarcity.

Consider most of the resale rights products out there. They may or may not be in high demand, so let's assume they are. But are they in low supply? Not even close.

If a resale rights product is available to anybody with a pulse, the market either is saturated already, or will be very soon. It's tough to sell under those conditions. It's almost impossible to get rich. You'll make lettuce money.

When you're looking for resale rights opportunities, don't settle for anything less than scarcity.

If you've been frustrated online, and you thought resale rights were the magic elixir, make sure you're drilling for digital oil and avoiding the lettuce

Roy Miller



Roy Miller created http://www.Resale-Money-Machine.com and
has released a unique step-by-step report that tells you how to use the "secret weapon" of the gurus to jumpstart your online profits with resale rights. Claim your copy at http://www.Resale-Money-Machine.com along with a special free "unannounced" bonus.