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Lessons I Learned From Paris Hilton
by Jesse Self
More Self Improvement Articles
Published on this site: January 13th, 2010 - See
more articles from this month
Today I'm going to chat about shameless self-promotion. That's
right, I said it! Shameless! After all, we are learning from
Paris Hilton here.
It's all about self-promotion! Self-promotion comes in many
forms and you can use different tactics to get your name out
there. Look at politicians! Talk about self-promotion and in some
not so discreet ways, at that. But, seriously, consider some of
the major superstars we all know. Madonna, Donald Trump, Howard
Stern and Bill Clinton, just to name a few.
We all self promote. Did you raise your hand in class to show the
teacher you knew the answer? Of course! That's self-promotion.
This is the kind of self-promotion we are talking about. With
dignity, class and the knowledge to back it up. If you
self-promote only to prove you don't really know what you're
talking about, you're going to lose business.
Natural self-promoters are the former and I want to tell you
about the three major traits they have and use to build
themselves and their businesses.
- The first is position. You need to position yourself around
people who can make a difference in your life. You need to do
this frequently. You need to wake up every morning and ask
yourself "Who can I meet today who will make a difference in my
success?" In fact, go a step further, write it in big, bold
letters and tape it on your bathroom mirror.
Also consider:
Who can help me meet my goals?
Is it a prospective customer/client? A colleague with contacts?
An association with key members who may become prospects?
Don't settle into interacting with the people who are the
easiest to access. You need to reach outside your comfort zone
and there you will find a wealth of new connections that will
bring you great success.
- Now, let's talk about Style. No, this doesn't mean you need
an Armani suit to bring in more business (though, let's be
honest-it wouldn't hurt) J What this really means is how are you
different from your competitors and others in your industry. What
makes you memorable with customers?
If you are meeting a lot of people and they don't remember you
once you leave the room, you have a serious problem! This means
you have an opportunity to present yourself in a more memorable
way.
There are lots of little subtle changes you can make. Reassess
your:
- Business cards
- Company message
- Your picture
- Your wording
Maybe even, your hairstyle (of course, now we're back to the
expensive suit, but it really works!)
You get the idea. There are lots of little ways you can work on
making your image and business more successful. Also, consider
how you sound on the phone and how you great people at meetings
or other events. Think about your 30-sec elevator speech.
- The third trait of natural promoters is repetition. You can't
say it once and leave it at that. Successful self-promoters say
it as many times as they need until they get a response. Would
you remember a commercial for Coca-Cola if you only saw it once,
no! You see it over and over and eventually you head out to the
store.
You, also, have to make multiple impressions on those you are
networking with in order to build brand awareness. Repetition is
in direct connection with positioning. Once you find people to
network with, reach out and find hundreds more who can help in
your success as well.
Jesse Self: If you haven't already taken us up on it, Jesse Self is
offering, for a limited time only, a F.R.E.E test drive at http://www.marketingwithjesse.com/ - the site is your one stop
shop, all under-one-roof, source of genuinely tested, proven-yet
-original, ground-breaking, even radical "insider" roadmaps for
turning ordinary businesses into extra-ordinary businesses.
We offer 30 hours of high-end video and audio, plus countless
resources at: http://www.marketingwithjesse.com/.
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