E-covers for Your Niche Market
by Andrew Eaton
Published on this site: August 2nd, 2005 - See
more articles from this month
Make your cover come alive for your target market!
When creating an e-cover the what's the first thought that
comes to mind? How do I do it? What software do I need? How
much will it cost? How quickly will I have it complete?
Most people will start searching for software to automatically
create the cover. There are several "cookie-cutter"
software packages available to create e-covers for e-books,
and software boxes.
Most of these packages come with pre-designed templates.
It's very much a fill in the blank scenario and out pops the
cover. Give strong consideration to this one area.
Do you really want a "cookie cutter" designed e-cover?
Although the templates you may encounter are very impressive,
you will be sharing your layout template with 100's, maybe
1000's of other sites. The reason why they are so cheap is
because those "specific templates" are sold and
re-sold as much as possible!
Just like the theme of your website, your e-cover should
complement and initiate the emotions of your niche market
causing them to buy your product or service. Some items for
consideration when defining your niche market are:
Lifestyle: conservative, exciting, trendy, economical
Social class: lower, middle, upper
Opinion: easily led or opinionated
Activities and interests: sports, physical fitness,
shopping, books
Attitudes and beliefs: environmentalist, security conscious.
Age: children, teens, young, middle, elderly
Gender: male, female
Education: high school, college, university
Income: low, medium, high
Marital status: single, married, divorced
Ethnic and/or religious background
Family life cycle: newly married, married for 10 -
20 years, with or without children.
Always keep the "eye candy" of your niche market
in mind when creating e-covers, graphic headers, or even the
background.
Look at your competition. How do you set yourself apart?
Create the picture of your product or service to completely
identify with your niche market.
That's why I believe the first step in creating good graphic
design for e-covers should be the specifics of your niche.
Take some time to really determine every unique aspect of
your niche market before you begin your graphic design.
You want to appeal to their specific desires, fears, and
needs. You'll want to carefully craft your unique selling
points around those unique desires, fears, and needs. Choose
the color, the tone, the size, the words, the fonts, and the
overall theme to match the profile of your niche market.
You don't want your e-cover to simply look good. You want
it to evoke the buying emotions of your niche prospects.
While it's very simple and easy to get the software and create
a cookie cutter e- cover make sure it will give you the return
on your investment you want.
Sometimes the return on your investment may be much higher
if you choose to have your e-covers and other graphics for
your site professionally designed.
The investment to have your e-cover professionally designed
probably is not as expensive as you may believe. Often it's
even cheaper than purchasing the software and spending the
time to do it yourself. The professionals spend each
and every day concentrating on the uniqueness of niche markets.
They are quick and adept at knowing how to target the emotions
of the niche using graphics to evoke the desired response.
There's a big difference in "looks professional"
and "being professional."
Remember, "A picture is worth a thousand words."
Take the time to make sure YOUR picture matches your market.
And then --- Watch your profits soar!
Andy Eaton is one of the most sought after graphic designers
on the web, not only does he create quality graphics, but
he also teaches you how to create them step by stem in his
video membership site GraphicSecretsExposed.com He Also Provides
A Brand New Product Where You Can Create Amazing Header Graphics
In Minutes! Visit http://www.graphicsecretsexposed.com/adtrackz/go.php?c=templates
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