Make your reader visualize they have already bought your
product in your ad. Tell them what results they have gotten
and how it makes them feel. They'll already become emotionally
attached before they buy.
Turn your ad into an article. It could be a story, or
how-to article. This will lead them into your ad without
them knowing it's an ad. They'll already be interested when
they get to your sales pitch.
Make sure you show your reader that they are getting
a bargain. Tell them the usual price you sell your product
for is $99. Then tell them if they order today they can
buy it for $69.95.
Direct your ad headline to your target audience. Your
readers will feel important and belong to a select group
of people who buy your product. For example; "Attention!
Accountants, Discover A New Way To Increase Your Client
Base!"
Tell your reader how fast they can receive your product
or service in your ad. Their buying decision may be based
on how fast they can receive your product. They may need
it by a certain deadline.
Use bullets to highlight your product or services benefits.
Benefits are the key to selling anything, make them standout
in your ad. You can use dots, dashes, or circles to highlight
them.
Give a money back guarantee that surpasses a normal one.
Instead of the normal timed guarantee, give them extra back.
Tell them they can keep the free bonus or give them double
their money back.
Tell your reader they'll receive surprise bonuses. This'll
raise your reader's curiosity and make them want to buy
so they can find out what the surprise
bonuses are.
Let your reader know this specific package will not be
offered again. You must create urgency so people buy now.
You may always sell the same product but not with the same
bonuses or price.
Give them a couple tips in your ad that will help them
with their problem. This will give your business credibility
and gain your readers trust to buy your products or services.
Dan Brown has been active in internet marketing for
the past 4 years. Dan currently is working with the Zabang
search engine introducing their new affiliate program which
is due out Nov, 2005. http://www.zabangaffiliate.com/
