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3 High-Impact Fixes for Your Marketing Woes
by Allyn Cutts
Published on this site: August 10th, 2005 - See
more articles from this month
How many times has your competitor gotten one over on you?
The feeling of being left behind just eats away, until you
do something about. The problem is that we often feel that
we've got to come up with some grand plan in order to get
our business skyrocketing again. Don't be fooled! Getting
back on top of the market isn't as tough as it seems with
these high-impact, easy-to-use fixes.
- The Magic Number - 1
Implement a "advertise 1 item at a time" motto
for your advertising strategy. Does that mean you can't
SELL more than one item at a time? No but wait until AFTER
the sale.
When a customer sees more than one of a product offered
at unbelievably low prices, he's confused. Which one is
the better deal? Which one does he prefer? These questions
encourage procrastination - one of marketing's greatest
thieves. Instead, offer the consumer a product that compliments
his purchase in a nearby display or even at the register.
You'll make extra profits instead of losing a sale.
- Outsmart Your Competitors
Your competition is looking for you in all of the usual
places. Don't go there. Quietly look for new methods of
advertising and new markets to target.
Niche markets provide the perfect sneak tactic for reaching
new clients. Here's they key sub-divide your current market
into smaller, more specific niche markets. Familiarize yourself
with the needs and concerns of the niche, then present yourself
as the pro in their corner. Leave your competition in the
dust with the intensity of new prospects that will come
your way.
Modernize an old marketing technique that still carries
a wallop - postcards. Yeah, these small, inexpensive marketing
tools still carry a personal message that is quick and easy
to read, but with new high-impact colors and designs that
capture the attention of readers. Your competition won't
even know that you're using them!
- Encourage Communication
Communication is crucial to understanding your consumers.
Encourage questions before the sale, during the sale and
after the sale. Make it easy and comfortable.
Provide convenient contact information on all of your sales
materials, including Websites. If you find yourself overloaded
with questions, create a frequently asked question page
where clients can get the answers they need without claiming
as much of your time.
Confused customers, tough competitors and communication mishaps
won't steal profits from your account when you fix things
up with the 3 quick tips.
Allyn Cutts has spent over 24 years helping businesses
like yours find new customers and increase sales to current
customers. Allyn is a marketing and sales fanatic, providing
measurable marketing solutions that drive huge results for
small-to mid-size business clients. Allyn works personally
with clients to design and deliver off-line and on-line direct
marketing strategies that focus on metrics and measurable
results. You can learn more about Allyn Cutts at http://www.AllynCutts.com
and you can call 610.437.4106 between 10 AM and 4 PM Eastern
Time Tuesdays and Thursdays
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