Focus on Your Ideal Customer
by Leva Duell
Published on this site: August 10th, 2005 - See
more articles from this month
Targeting your customers is vital to your business success.
Increase your profits by focusing on prospects who are likely
to buy your products or services. Ask the following questions
to find out who your ideal customers are and what they want:
- Who wants or needs your products or services?
- What is the age range, gender, profession, industry,
income level, and education of your ideal customers?
- What are your customers' needs, wants, and concerns?
What information do they want? Why do they want or need
your products or services? How do they use your products
and services?
- What problems do they have? What problems can you solve
for them? What problems do your products or services solve?
- Are most of your customers computer literate? What computer
monitor do they have? What browsers do they use? What software
do they use? Do they connect to the Internet with a slow
modem or a fast cable or DSL connection?
- Who will be visiting your web site? Why will they come
to your site?
After finding out who your ideal customers are and what they
want, target the content and design of your promotional materials
and web site directly to them.
Attract your target audience with a benefit-oriented headline.
Tell right away what you're offering and what's in it for
them. For example: "Authors and Web Entrepreneurs - Write
a Profitable Ebook in Less Than 30 Days. Book coach tells
you how."
Make your text large for seniors. Use a conservative design
for accountants. Make your design colorful for children. Avoid
movies, sounds, and animations on your web site if your customers
have slow computers and Internet connections.
Are your sales materials and web site targeted to your ideal
customers? If they're not, revise them. It will dramatically
increase your profits.
Leva Duell, Looking for typing work at home? Start
a secretarial business. The Secretarial-Business-in-a-Box
provides instant tools you need to start and run a successful
secretarial service. Free articles and business start-up newsletter
at http://www.startasecretarialbusiness.com
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