Top 20 Ways to Build Trust

by Leva Duell

Published on this site: August 11th, 2005 - See more articles from this month

Trust is essential for business success. Follow these tips to turn prospects into buyers, win their trust, and increase sales.

1. Focus on your customers. Provide benefits.
   
   
2. Boost credibility with testimonials.
   
   
3. Send a clear message about who you are and how you do business.
   
   
4. Mention how long you've been in business.
   
   
5. Overcome buyer resistance with a money-back guarantee.
   
   
6. Use correct spelling.

Trust is even more essential for Internet success. Follow these tips to keep prospects coming back and increase your online sales.

1. Obtain your own domain name.
   
   
2. Pay for hosting.
   
   
3. Include your name and business name.
   
   
4. Make it easy to contact you. Provide a phone number, 800 number, email address, and street address.
   
   
5. Provide valuable information.
   
   
6. Update your web site frequently.
   
   
7. Make your web pages easy to read and navigate, fast loading, and professional looking.
   
   
8. Check your web site for broken links and missing images.
   
   
9. Make purchasing easy.
   
   
10. Make your order form easy to find.
    
    
11. Accept credit card payments.
    
    
12. Inspire trust with a secure order form.
    
    
13. Provide several ordering options, including ordering online, by phone, fax, email, and regular mail.
    
    
14. Answer your email.

Do your marketing materials and web site inspire confidence? Check your sales materials and web site with these tips in mind. Correct the problems. It will pay off in sales and profits.

Leva Duell, Looking for typing work at home? Start a secretarial business. The Secretarial-Business-in-a-Box provides instant tools you need to start and run a successful secretarial service. Free articles and business start-up newsletter at http://www.startasecretarialbusiness.com