What an Online Ghostwriter Needs to do to earn Top Dollar
by Christopher Kyalo
Published on this site: August 16th, 2005 - See
more articles from this month
The huge demand for writers online is really for ghostwriters.
A vast majority of the available online writing jobs for an
online writer are for ghost writing projects.
When a website or blog requires content, they will want a
ghostwriter to churn out the content for them. In fact the
demand for good ghostwriters online is so huge that it is
unlikely to be met any time soon.
Note that the huge demand is for good ghostwriters, not just
any ghostwriter who does not add value to a client's site
or put any money in the site owner's pockets. Unfortunately
there are so many ghostwriters online who do not qualify to
be called good ghostwriters. Because there is such a huge
demand, many of them still end up getting jobs here and there.
But you need to be good ghostwriters to get consistent repeat
business and thus make a good income from your ghostwriting.
You need to understand very clearly what most clients looking
to hire a ghostwriter want.
So what are the specific qualities webmasters are looking
for in ghostwriters?
A Good Ghostwriter Must Write to Bring in the Traffic
Much as most people would wish it to be different, the fact
still remains that over 75 per cent of the traffic that successful
sites receive, will tend to come from search engines. Meaning
that no ghostwriter in their right mind can afford to ignore
search engines.
In simple terms, the way to attract traffic is to use popular
keywords where you are guaranteed of a high ranking in the
leading search engines. There are various online tools that
will help a ghostwriter to fulfill this important task. They
include Wordtracker.
A Good Ghostwriter Must Find the Words that will Portray
the Right Image
Image is what sells, more so in the rapidly increasingly
crowded online market. A good online ghostwriter will make
an effort to find the words that will portray the right image
for the particular website or e-commerce online enterprise
they are writing for. Experience is critical in winning client
confidence in most businesses. If this is the most important
attribute prospects will be looking for in your client's business,
then your content will need to reflect this. Making wild sweeping
claims that anybody can make will not do it. But selecting
the right words that will lead to the implications and conclusions
that you want to point your client's prospects towards, will
be the most ideal.
A Useful Ghostwriter Will Identify the Resource Box that
will get Response
If your clients decide to make the smart move of posting
the articles you ghostwrite for them at other websites so
as to create links pointing back to their site, then the resource
box will have to be the most important tool at your disposal.
Read the following detailed article I wrote on resource boxes
at;
http://marketingurhomebiz.blogspot.com/2005/05/your-article-resource-
box-will-kill-or.html
A Good Ghostwriter Will Need To Know Which Google Adsense
Keywords Count The Most If your client is among the growing
number of site owners posting Google Adsense PPC ads at their
site as an extra income stream, the right keywords will be
a critical contributing factor to success. This is because
the Google Adsense ads that appear at their site will totally
be based on the content and especially the keywords used.
Most keywords will attract only cents for every click the
site owner achieves from their traffic. Yet other keywords
will attract ads where a single click is worth $100.
In other words, it is the content that is even more important
than the volume of traffic in deciding how much a site owner
earns from Google Adsense. A ghostwriter who understands this
and is skilled enough to deliver will be invaluable to any
site or Webmaster.
Christopher Kyalo makes a good regular income from
online writing. Visit his writer's blog at; http://100grandonlinewriters.blogspot.com.
For more details
|
