Podcasting Trend
by Matt Bacak
Published on this site: August 24th, 2005 - See
more articles from this month
Podcasting has all the ingredients to become a major technology
trend. Podcasting has started with little fanfare but has
the potential to become a giant wave due to a number of factors
going for it. The word Podcast might have been roughly derived
from iPod and broadcast (it sure sounds like that to me so
don't hit me if I am wrong! ).
The process works pretty much like radio except that the
broadcast is done via mobile devices and the power of content
delivery via the internet. This new form of broadcasting of
information opens up tremendous opportunities for dispersion
of information, entertainment and news.
Podcasting is a fairly new technology and people are building
up refined applications to use this medium effectively. Advantages
of Podcasting are making the proposition attractive enough
for major companies to consider it a serious communication
mode. RSS 2.0 is the chosen form for podcasts and newer versions
of this feed system are expected soon.
Inherent advantages of podcasts are:
- No need to invest in a new piece of hardware: Podcasts
are easily available to all users of iPod and similar mobile
.The sheer size of the iPod cult if I can call it that,
is increasing at a scorching pace. All a user needs to do
is choose the subscriptions which he or she would like to
subscribe to and download the programmes.
- New lease of live to radio programmes: Radio programmes
have been revived by the new generation of podcasters. A
number of old radio programmes which have had a mass following
in their hey days are now being evaluated to be cast via
podcasts. A huge chunk of high quality content becomes available
thanks to this revival.
Can advertisers be far away? Advertisers have the ability
to identify new advertising opportunities at the slightest
whiff and Podcasting forums are already working hard to
get the advertising industry hand in glove with the Podcasting
community. Influx of advertising dollars will lend more
credibility to Podcasting and this medium will be taken
more seriously as well.
- On demand broadcast: Podcasters and listeners rule
this medium by offering a high level on-demand listening.
You can use this service at the time when you want to, pretty
much like video on demand but has greater success due to
the low demand of bandwidth. This is probably one of the
biggest advantage of Podcasting and might be the core reason
for it to success phenomenally.
- Your own Podcast studio and very little investment:
So who are podcasters? A podcaster can be anyone who has
access to the internet, a decent computer and some software
knowledge. Podcasting requires very little investment by
way of hardware and software. This advantage of Podcasting
can thus be done by almost anyone who has an interest in
it and has some content to share with the rest of the world.
- Creativity is highly rewarded in the podcaster's world:
Content is king and high quality creative content is instantaneously
rewarded by the Podcasting community which can be measured
by the number of subscribers. Thus it is quite easy to gain
overnight success if the content of the broadcast is unique
and exciting.
Podcasting thus has number of benefits both the for the community
within and without. A unique mass media which does not cost
a lot to distribute and develop content for. Like all new
technologies, the technology will have some teething issues
but the force promoting it should be good enough to get the
technology roaring with success in the very near future.
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in just a few short hours. Recent Entrepreneur Magazine's
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