Blast Your Way Out of a Slump With 4 Simple Tactics
by Allyn Cutts
Published on this site: August 24th, 2005 - See
more articles from this month
Every business goes through a "slump." Hey, you've
been raking in the bucks when blam, you're up against a brick
wall. The customers seem to have forgotten you exist, and
the bills pile up. Don't despair you're not alone.
I know that doesn't fix one thing for you right now, but
find comfort in the fact that slumps don't last forever. Most
businesses make it through, and with these 4 sure-fired "slump
blasters," you'll make it too.
Why?
Some slumps are to be expected. Seasonal workers expect to
have some down time during the "off season" months.
Other slumps sneak up when you are doing your darnedest to
market and implement every up-to-date marketing strategy in
the book. Could it be that
- A recent change in your advertising campaign has gone
sour?
- A savvy competitor has "one up" on you?
- Major news is affecting the entire industry?
Once you've properly identified the cause, you can develop
a counter strategy to boost yourself back into the black.
What If There's No Obvious Cause?
When there is no apparent reason or catalyst, you can safely
identify it as a normal business slump. Let's face it you've
hit a normal business slump. You need to put these 4 tactics
into action.
- Develop a special deal for your existing clientele. Make
it short. Make it quick put a deadline on the offer. Let
them know as cheaply as possible that you've got a deal
they can't pass up if they hurry! Get them into action.
- Let your prospective customers in on the secret. Get
them hustling to get in on the deal, before it's too late.
- Call your trusted, long-time customers and let them know
you need their help. Ask them for referrals, and remember
to reward their effort. They'll feel like heroes and will
bask in your appreciation.
- Temporarily blitz "quick" advertising media
with your deal. Get the information out quickly, and you'll
start seeing results quickly.
Sometimes a little quick action is all it takes to boost
things back into their perspectives. Hurry! Get your customers
moving!
Allyn has spent over 24 years helping businesses like
yours find new customers and increase sales to current customers.
Allyn is a marketing and sales fanatic, providing measurable
marketing solutions that drive huge results for small-to mid-size
business clients. Allyn works personally with clients to design
and deliver off-line and on-line direct marketing strategies
that focus on metrics and measurable results. You can learn
more about Allyn Cutts at http://www.AllynCutts.com
and you can call 610.437.4106 between 10 AM and 4 PM Eastern
Time Tuesdays and Thursdays
|
